For freelancers, small agencies and side-hustlers

Find local businesses with problems you can fix — and prove it.

Pitchlight scans real businesses in your area, shows the evidence behind every problem it finds, and turns it into a clear offer, a friendly email and an audit report you can send — so your first clients come from facts, not cold guesses.

Evidence behind every finding Australia, UK & US Free to start
Northside ElectricalExample
Electrician · Joondalup, WA · 12 years trading
Evidence confidence 81%
Main content takes 6.1 s to appear on mobile
Visitors on phones may leave before they see how to get a quote.
No quote request form found
Checked the homepage, contact page and 6 service pages.
Only 1 service page for 7 services mentioned
Competitors nearby have a page per service and suburb.
Phone number is clickable
Good — keep this in any rebuild.
Suggested offer
Website rebuild + quote capture
A$1,500–2,500 setup · A$99–199/month care plan (guide pricing)
How it works

From “who should I call?” to a signed client — in one place

Most tools hand you a list of names. Pitchlight tells you what's wrong, why it matters, what to sell and how to say it.

Discover

Pick your skills and area. We surface businesses whose problems match what you can deliver.

See the evidence

Every finding shows what we observed, where, when — and how sure we are.

Package an offer

Turn problems into a clear package with one-off and recurring pricing guidance.

Pitch properly

A personalised email, audit report and proposal — prefilled, compliant, yours to edit.

Prove it

Rescan after the work and show the before-and-after. That's your case study and your retainer.

Evidence, not hype

We tell you what we know, what we think, and what we're guessing

False certainty destroys trust — yours with the prospect and ours with you. So every result is labelled.

Observed

Measured on the live site

“No booking tool detected on 9 pages checked on 12 Sep.” You can verify it yourself.

Inferred

What it probably means

“Customers who want to book online may go to a competitor.” Reasoned, never overstated.

Estimated

What the work could be worth

Guide price ranges for your market — never a promise of what anyone will pay.

What's inside

Everything between spotting a problem and keeping a client

Business X-Ray

Website, SEO, conversion, booking, speed, accessibility and tech — analysed together, explained in plain English.

Money leak scanner

“LCP 5.9s” becomes “mobile visitors wait six seconds before they can ask for a quote.”

Competitor autopsy

See exactly what stronger local competitors do that your prospect doesn't.

Outreach studio

Emails written from real findings, prefilled with your details, with the compliance basics for your country built in.

Shareable audit reports

A constructive, branded report link your prospect can open without an account.

Recurring revenue finder

Every opportunity shows the care plans, hosting and monitoring you could add after the first job.

Opportunity radar

Save a search and get told when new businesses match — including newly opened ones.

Simple prospect CRM

From discovered to client, with follow-ups, deal values and notes. Deliberately not Salesforce.

Rescan & monitoring

Before-and-after proof and uptime, SSL and speed monitoring for clients you win.

Questions people ask

Where does the business data come from?

Business listings come from open data (Overture Maps, licensed for commercial use) and each business's own public website, which we visit politely and identify ourselves on. We don't scrape Google Maps, social networks or anything behind a login. Full list of sources.

Do you send emails for me?

No. We write a personalised draft from the evidence and your profile; you review it and send it from your own email. We add the basics your country's anti-spam law expects and remind you of the rest.

Will this make me money?

It finds businesses with problems that people commonly pay to fix, and gives you everything to pitch well. Whether they buy depends on them, your offer and your follow-through. We'll never promise income.

I'm a beginner. Is that OK?

Yes. Beginner mode highlights opportunities with simple, well-understood fixes and explains each service with a step-by-step playbook. We label what needs advanced skills.

How accurate is it?

We run multiple checks before flagging anything, say “not detected” rather than “doesn't exist”, and show our confidence separately from the score. If you spot a mistake, report it in one click and we'll fix the detector. Our methodology.

Your next client is probably a few streets away

Start free. See real opportunities in your area in about two minutes.

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